If you use Google Ads, you know it’s a great tool for driving traffic to your website and attracting new customers.

However, in order to make the most of it and ensure the expected return, it is essential to find ways to reduce costs.

Keep reading to check out our tips for reducing your Google Ads costs!

How can I reduce my Google Ads spending?

Google Ads works like an auction to determine which ads will appear, but it takes certain criteria into account.

Among thesefactors, the quality of the ad makes all the difference when calculating the final cost per click.

Therefore, the best way to reduce your Google Ads costs is to invest in creating high-quality ads, which will give you a better return on your investment.

Choose a good title

An ad's headline is like the cover of a book—it should make it clear what the ad is about, but leave the reader wanting more.

To do this, you should seek feedback from everyone in your industry—and, if possible, from people you know.

By gathering honest feedback, you’ll be able to understand what topics people are most interested in, as well as identify what isn’t resonating with your audience.

A good idea is to run some tests using two different headlines and see which one performs better.

Use negative keywords

When an ad receives a high number of clicks for a specific search query, Google assumes that it is relevant to the search term.

That’s why it’s essential that your keywords are carefully chosen and effectively target the right audience.

The best way to do this is by using negative keywords, which, rather than indicating that the term is related, help filter the ad to reach the desired audience.

Let’s say you run a men’s clothing store and don’t want your ad to appear in search results for “women’s clothing.”

The best way to do this, in addition to setting “men’s clothing” as a keyword, is to mark “women’s” as a negative keyword.

And this tip applies to all areas and restrictions! If you only sell to certain parts of Brazil, you can create negative keywords for the regions you don’t serve.

This way, you'll be able to reduce your Google Ads spending and boost your results!

Focus on a keyword and its broad match

A helpful tip is to focus on just one keyword and its broad match, rather than entering several different terms as keywords.

If you use too many keywords at once, your ad may appear for searches that aren't related to your service or product.

To do this, choose the word that best describes your business. Using the same example as above, the word would be “women’s clothing.”

Google would assume that you sell women’s clothing, and based on searches like “jeans,” “sports pants,” or “outing tops,” your ad might appear—even though it wouldn’t always be relevant to your store, since it could be a man doing the searching.

To use broad match, you should enter the keyword as “+women’s+clothing”.

This way, Google Ads would only show results that include those two words, such as: “women’s jeans,” “women’s athletic pants,” and “women’s casual tops.”

This way, your ads rank higher and attract more qualified clicks.

Make sure you have a good landing page

There’s no point in focusing on optimizing your title and keyword if you don’t have a good landing page.

Accordingto WebFX, a leading U.S. digital marketing firm, 94% of first impressions of your website and 75% of its credibility are related to its design.

In addition, people expect a page that is responsive and loads quickly.

Accordingto Neil Patel, a leading authority in the field of marketing, 47% of consumers expect a webpage to load in two seconds or less.

What's more, 40% of users will leave a website if it takes more than three seconds to load!

So, focus on optimizing the quality, design, and speed of your landing page.

Captivate the customer visually, which will increase the likelihood that they will make a purchase.

Also, make sure to use the keyword within the landing page itself. Use it as the title and optimize the URL with it.

And if you still need help with Google Ads, count on UM_digital!Contact us to learn how to optimize your results! You can also follow us on social media:Instagram,Facebook, andLinkedIn.