Agency

UM_digital

Creative-Tech

UM_digital is a Creative-Tech firm operating in two main verticals: Agency & Commerce. Through our proprietary framework, we address the marketing challenges of various companies with content and performance strategies, as well as digital commerce solutions.

We offer innovative solutions that foster a new way of thinking, creating, and delivering results through technology and creativity. We use proven methodologies and hold specialized certifications that ensure the excellence of our services.

We operate in two main verticals: Agency & Commerce. The Agency is focused on core agency services, such as creative and media, always with a focus on performance. The Commerce vertical, on the other hand, is geared toward the Digital Commerce ecosystem, with solutions ranging from deployment and implementation, through support and evolution, to traction and growth.

We follow our proprietary methodology calledPPG, which stands for Planning, Presence, and Growth. This approach enables us to develop scalable solutions that can be implemented quickly through well-defined processes.

Planning

O planejamento é a etapa inicial do projeto. É quando nos reunimos para discutir os detalhes da execução, os objetivos de marketing/comunicação e aspectos das campanhas. Aqui, definimos pautas de conteúdo e agendas de publicações. Pensamos na linguagem e em como vamos impactar de maneira efetiva o público.

Presence

A presença digital é o aspecto mais importante para a marca. Ela depende do estabelecimento de canais com conteúdos relevantes e que sejam acessíveis, especialmente, em plataformas móveis e evolui com um posicionamento consistente para contar sua história - storytelling. Marcas precisam de domicílios online, mas também precisam de canais de interação eficazes com seus públicos.

Growth

O crescimento é o aspecto do projeto que abrange as ações de marketing e comunicação adotadas para acelerar o desenvolvimento potencial de uma marca ou produto. O objetivo é encontrar oportunidades e criar estratégias específicas visando resultados rápidos para o crescimento.

Digital Performance

Content Experience

Seamless Automation

Content Experience

Seamless Automation

Digital Performance

Seamless Automation

Digital Performance

Content Experience

Digital Performance Providing an ecosystem of actions and strategies focused on digital marketing with the goal of improving campaign performance in the short term, with measurable results. It is a set of marketing and communication strategies and actions that integrate digital platforms and tools to enable process automation and deliver short-term results, optimizing media investment and generating data insights for real-time decision-making.

Content Experience It is the redefinition of inbound as a content strategy focused on customer LTV rather than merely attracting leads. Although generating new contacts is part of the strategy to spread the message, the goal is to build lasting relationships and achieve indirect, high-value-added results attributed to the authority established by the brand. Another goal is to transform the brand into a subject matter expert and establish a consistent channel of communication with the customer.

Seamless Automation It is a customer-centric and data-driven approach where the concept and multidisciplinary application of Marketing Automation incorporate integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content experience, and data analysis. Its goal is to integrate different platforms and data sources, create a unified view of the customer, and automate digital marketing processes.